Sunday, January 14, 2018

Introduction to Business Intelligence

What is BI? Business intelligence leverages software and services to transform data into actionable intelligence that informs an organization's strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business. 
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Often we hear different job titles such as business intelligence analyst or business analyst, so what is the difference between BI and BA? Business intelligence is also called descriptive analytics, in that it describes a past or current state. Compare that explanation of BI with the definition for business analytics (BA), a technology-aided process by which software analyzes data to predict what will happen (predictive analytics) or what could happen by taking a certain approach (prescriptive analytics). BA is also sometimes called advanced analytics.

Nowadays there is no more sampling errors and data is everywhere, but what can we do with it and how do we do? According to Harvard business review, only 48.4% of the fortune 1000 companies are achieving measurable results form their big data investments.

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There are different type of business intelligence. The first is traditional or classic BI, where IT professionals use in-house transactional data to generate reports. The second is modern BI, where business users interact with agile, intuitive systems to analyze data more quickly. And there is also Self-service business intelligence (SSBI) that involves the business systems and data analytics that give business end-users access to an organization's information without direct It involvement. 


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4 comments:

  1. It is pretty fascinating how less than half of the Fortune 1000 companies are not yet utilizing big data to help them achieve measurable results. But they're not alone. Only 71% of small business don't even have a website (1). This always baffles me when exploring new companies and surfing the web. How can any businesses survive in the long run if they aren't marketing themselves to a new audience and creating an online presence? It doesn't matter if the business is large or small.

    It's only a matter of time before we start to see these technically advanced companies dominate their industry. It will be fascinating to watch which ones will win and lose because they couldn't keep up with this every changing landscape.

    1. https://smallbusiness.com/digital-marketing/how-many-small-businesses-have-websites/

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  2. Modern BI could be a great asset for many organizations. The UA only has traditional BI and even 8 years are its implementation at the university I regularly come across department heads and staff who find impenetrable. For BI's potential to come to fruition it really does need to be more intuitive and integrate more than just internal data. I'm really curious to learn more about self-service BI.

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